Services
Market Research is at the heart of what we do.
Through research insights, we provide businesses with the answers they need to grow and transform.
Empowering Momentum
In understanding the market, customers and cultural trends, our clients are able to make informed decisions with speed and confidence.
Strategic Insights
Research can be used to inform all stages of the go-to-market strategy. We don't just provide the 'what', but uncover the 'why' - identifying what matters most and providing our clients with clarity. This drives creativity and innovation.
The Research Process
We get to know you, your challenges and most importantly - your objectives
We develop a bespoke research solution to perfectly deliver to your needs, budget and timeline
We put our plan into action, bringing you along on every step of the journey
We work closely with you to integrate the findings throughout your business and action next steps
Step 1: Understand
We work as an extension of your team to support you on your transformation journey.
Aligning on objectives
Extracting tribal knowledge
Building stakeholder buy-in
New product development
Brand
optimisation
Market segmentation
Brand tracking
Value propositions
Brand health
Concept testing
Trade-off analysis
User experience
Pricing
optimisation
Customer experience
Advertising optimisation
Step 2: Plan
No matter the problem, we can find a research solution to help you solve it.
Communications hierarchy
TURF analysis
Journey mapping
Market sizing
Step 3: Uncover
Our Research Toolkit
Qualitative Research
The human touch - diving deep into what really matters
Quantitative Research
The numbers game - validation through data & analytics
UX Research
The user experience - optimisation where it matters most
Focus Groups
In-Depth Interviews
Ethnography
Online forums
Sensory
Contextual enquiries
Co-creation workshops
In-home exploration
In-store exploration
Online surveys
Phone surveys
Customer intercepts
Data analytics
Usability Research
Co-creation
Card Sorting
System Usability Scale (SUS)
Tree testing
Guerilla testing
Step 4: Integrate
Coming together to move forward – using creativity and engagement techniques to communicate and integrate insights
Animation
Visual story
telling
Co-creation facilitation
Graphic
design
Workshop facilitation
What can we help you with?
We have consultants in Melbourne & Sydney, servicing clients Australia-wide.
Get in touch to explore the right research solution for you.
hello@honeycombstrategy.com.au
(03) 9957 8822