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Services

Market Research is at the heart of what we do.
Through research insights, we provide businesses with the answers they need to grow and transform.

Empowering Momentum

In understanding the market, customers and cultural trends, our clients are able to make informed decisions with speed and confidence. 

Strategic Insights

Research can be used to inform all stages of the go-to-market strategy. We don't just provide the 'what', but uncover the 'why' - identifying what matters most and providing our clients with clarity. This drives creativity and innovation.

Services
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The Research Process

We get to know you, your challenges and most importantly - your objectives

We develop a bespoke research solution to perfectly deliver to your needs, budget and timeline

We put our plan into action, bringing you along on every step of the journey

We work closely with you to integrate the findings throughout your business and action next steps

Step 1: Understand

We work as an extension of your team to support you on your transformation journey. 

Aligning on objectives

Extracting tribal knowledge

Building stakeholder buy-in

Research Process

New product development

Brand

optimisation 

Market segmentation 

Brand tracking

Value propositions

Brand health 

Concept testing

Trade-off analysis

User experience

Pricing

optimisation

Customer experience

Advertising optimisation

Step 2: Plan

No matter the problem, we can find a research solution to help you solve it.

Communications hierarchy

TURF analysis

Journey mapping

Market sizing

Proess: Plan

Refinement at every step:
discovery, build, launch, scale

Step 3: Uncover

Our Research Toolkit

Qualitative Research

Deep exploration to uncover underlying opportunities.

Quantitative Research

The numbers game. Validation through data & analytics.

Behavioural Science

Human-centered frameworks, leveraged to influence behaviour.

Focus Groups

In-Depth Interviews

Online forums

Sensory

Co-creation workshops

In-home exploration

In-store exploration

Online surveys

Phone surveys

Data analytics
Customer intercepts

Human-centred design
Semiotics analysis
System-1 evaluation
Contextual inquiry

Ethnography
 

Process: Uncover

Step 4: Integrate

Coming together to move forward – using creativity and engagement techniques to communicate and integrate insights

Animation

Visual story

telling

Co-creation facilitation

Graphic

design

Workshop facilitation

Process: Integrate

What can we help you with?

We have consultants in Melbourne & Sydney, servicing clients Australia-wide.

Get in touch to explore the right research solution for you.

 

hello@honeycombstrategy.com.au

(03) 9957 8822

Contact
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